Digestive Health Influencer Brief (Test)

Webber Naturals · Influencer Campaign

A Good Gut, A Good Life!

Digestive Health — Influencer Brief
Campaign: Digestion Format: Reel + Story Length: Max 15 seconds Products: Webber Naturals The Right Fibre4® IBS Intestinal Discomfort (Unflavoured), Webber Naturals Probiotic 30 Billion 8 Probiotic Strains
Overview

About This Campaign

We're partnering with select influencers to help bring awareness to Webber Naturals digestive health products. We're looking for an attention grabbing reel showcasing how The Right Fibre4® and Probiotic 30 Billions 8 Probiotic Strains helps your daily life by improving your gut health.

You know your audience best, and we trust your creative instincts. This is a short-form ad format — keep it punchy, authentic, and scroll-stopping. The hook in the first couple of seconds is everything.

Webber Naturals is truly Canadian 🍁 — a Canadian-owned company since 1948. Everything we make is formulated, manufactured, and tested right here in British Columbia. We care about what goes into our products — and what goes into your health.

Quick Summary — What You Need to Know
Deliverable
1 × Reel (max 15 sec)
+ Story share on go-live day
Go-Live Date
TBD — see timeline
Exclusivity
30 days
before & after go-live
Required Hashtags
#webbernaturals #webbernaturalspartner #ad
Questions?
creators@webbernaturals.com
Required Caption Disclaimer
*This is educational content and not medical advice. This product may not be right for you. Always read and follow the label.
Product 1

Webber Naturals The Right Fibre4® IBS Intestinal Discomfort (Unflavoured)

Formulated especially for people with IBS, Fibre4 offers a convenient way for individuals to increase their daily fibre intake – without the risk of digestive discomfort. All-natural and non-GMO, Fibre4 is made from guar bean, a source of galactomannan-based soluble fibre that’s low FODMAP.

How to Use
Please refer to product label when you receive it.
Talking points:
Optional inspiration — not a script. Use what feels natural to you.
· A true-regulating soluble fibre clinically recognized to help relieve symptoms associated with irritable bowel syndrome (IBS)
· Helps improve intestinal regularity, including both constipation and diarrhea
· Helps relieve minor gastrointestinal symptoms associated with IBS, including flatulence, bloating, dyspepsia, and altered bowel habits
· Helps reduce glycemic response and glycemic index when taken with food
Product 2

Webber Naturals Probiotic 30 Billion 8 Probiotic Strains

Daily gastrointestinal support for a happy gut! Probiotics are beneficial bacteria essential for healthy gut balance. They play many roles in supporting gastrointestinal health. Probiotic 30 Billion provides live microorganisms that temporarily modify gut flora, restoring and normalizing intestinal flora, and promoting favourable gut flora.

How to Use
Please refer to product label when you receive it.
Talking points:
Optional inspiration — not a script. Use what feels natural to you.
· Helps support gastrointestinal health
· Could promote favourable gut flora
· Guaranteed potency per capsule at expiry date
· Shelf-stable – no refrigeration required!
Creative Direction

Content Inspiration

We want your content to feel authentic and natural. Below are a few creative angles to spark ideas — just starting points.

💡
"Part of my routine" angle
Show the product as a natural, low-effort part of your morning or evening routine. No drama — just real life.
💡
"I found two products that helped my gut health!"
Share your personal issues with your gut health and how taking these products helped your daily life.
💡
"What I look for on shelf" angle
Walk your audience through how you choose supplements and introduce Webber Naturals as your go-to. Point them to the purple cap.
ℹ
Not sure which angle is right for you? Reach out — we’re happy to brainstorm together before you start filming.
Campaign Details

At a Glance

Campaign Focus
Digestion
Product(s)
Webber Naturals The Right Fibre4® IBS Intestinal Discomfort (Unflavoured), Webber Naturals Probiotic 30 Billion 8 Probiotic Strains
Target Audience
People are interested in their gut health and/or experiencing digestive issues like IBS and bloating.
Campaign Market
Canada
Brand Values to Reflect
Truly Canadian, affordable, sustainable, clean ingredients, family-first
Deliverables

What We're Asking For

1 × Paid Reel — Maximum 15 Seconds
A short, punchy, scroll-stopping reel. Grab attention in the first 1–2 seconds. Must be original content.

Up to 2 rounds of edits may be requested before final approval.
Collaboration Post with @webbernaturals
When publishing, please invite @webbernaturals as a collaborator on the post. Webber Naturals may put paid spend behind the post to boost it directly from your account.
1 × Story Share — Posting Day
Share the reel to your Story on the same day it goes live. The Story must remain active for the full 24-hour period and include a swipe-up to the relevant page link where possible (this could be a product page, our homepage, or a follow prompt for @webbernaturals).
Final Video File Delivery
Once your reel is approved and live, please send us the final MP4 file (1080 × 1920 px minimum, uncompressed).
Feed Post — 6 Month Minimum
The reel must remain live on your feed for a minimum of 6 months. Please do not archive or delete it during this period.
Post Analytics — 30 Days After Go-Live
Required — please submit a screenshot or export of post analytics 30 days after go-live (reach, impressions, plays, engagement).
Technical Specs
Format: Vertical 9:16
Resolution: 1080 × 1920 px min
Length: Max 15 seconds
Audio: Original or royalty-free only
File: MP4, uncompressed
Collab: Invite @webbernaturals before posting
Timeline

Key Dates

Agreement signed
TBD
Product shipped
TBD
Draft content due
TBD
Review turnaround
Up to 5 business days from draft submission
Collab invite
When publishing, send a collaboration invite to @webbernaturals on the post.
Go-live date
TBD
Final file delivered
Send us your final MP4 after the post is live
Analytics due
30 days after go-live date
ℹ
Specific dates will be confirmed in your individual partnership agreement. Please do not publish your reel until you have received written approval from the Webber Naturals team.
Caption Guidance

Writing Your Caption

Please write your caption in your own words — something that feels natural and authentic to you and your audience.

✓
Required tags & hashtags
Tag @webbernaturals in your caption. Include #webbernaturals and #webbernaturalspartner. Partnership disclosure (#ad or #sponsored) is required by Canadian advertising standards.
✓
Caption inspiration (optional)
Not sure where to start? Here's one idea: "Bloating after every meal was my normal until I added The Right Fibre4® and Probiotic 30 Billion from @webbernaturals into my routine. My digestion has genuinely never felt better. If your gut needs some love, these are worth trying! Make sure to visit webbernaturals.com to learn more. #ad #webbernaturals #webbernaturalspartner"
✓
Required disclaimer
*This is educational content and not medical advice. This product may not be right for you. Always read and follow the label.
✓
Keep health claims grounded
Avoid language that implies the product treats or cures anything — your caption will be reviewed before posting.
✓
Story caption
When you share the reel to your Story, include a brief text overlay — something like "Go check this out 👆" — and tag @webbernaturals.
Messaging

Key Messages to Weave In

1
Nature-backed digestive support you can actually feel.
When your gut health is off, everything can feel off. Webber Naturals has been helping Canadians feel their best from the inside out. Whether it's probiotics to help balance your microbiome or fibre to help keep things moving, Webber Naturals can support your gut needs, everyday!
2
Webber Naturals is truly Canadian 🍁
Our products are formulated, manufactured, and tested in British Columbia. Lean into the Canadian identity.
3
Quality you can trust
High-quality, naturally sourced ingredients. Products that meet Health Canada standards. Keep messaging grounded.
4
Accessible and affordable wellness
Webber Naturals is for real families with real budgets. We make it easy and affordable to take care of your health every day.
5
Look for the purple cap
This is our core brand identifier. Point your audience to the purple cap — it’s how they’ll spot Webber Naturals on shelf.
6
Sustainability is part of who we are
We're a certified carbon-neutral company. If it feels natural for your audience, you’re welcome to mention our commitment to sustainability.
Content Guidelines

Dos & Don'ts

Please Do
✓Be authentic — your real voice, your real life
✓Disclose the partnership with #ad or #sponsored
✓Stick to the approved product claims provided
✓Show the product clearly (label visible)
✓Keep tone warm, relatable, and positive
✓Focus on everyday wellness and routine
✓Mention it’s a truly Canadian brand if it fits naturally 🍁
Please Don't
✗Make medical claims or reference specific diseases
✗Use words like "cures," "treats," or "clinically proven"
✗Call the product "natural" as a standalone claim
✗Use the 🇨🇦 emoji — use 🍁 instead
✗Say "Made in Canada" (say "formulated & manufactured in BC")
✗Exaggerate results or use before/after framing
✗Post content that has not been approved
⚠
Our team will review all content prior to posting to ensure compliance with Health Canada guidelines.
📢
Disclosing this partnership: Include #ad or #sponsored clearly in your caption. Use Instagram's built-in “Paid partnership” label when publishing. Add a verbal or on-screen disclosure at the start of your reel — and on your Story share too.
Partnership Terms

Exclusivity & Payment

Exclusivity window
30 days before and after your go-live date.
Competing brands
Please do not post sponsored content for any brand in direct competition with Webber Naturals during this period, including but not limited to: Nature’s Bounty, Jamieson, Vital Proteins, SISU, Swiss Natural, Vivitas, Santé Naturelle, A. Gagnon and Organika.
Product gifting
Product will be gifted to you at no cost. Products are yours to keep and are not returnable.
Opinions are your own
While we'll provide talking points to guide your content, the perspective you share should be genuinely your own.
Boosting
Webber Naturals may put paid spend behind the post to boost it directly from your account, as outlined in your agreement.
Payment method
PayPal or cheque — your preference. Confirmed in your partnership agreement.
Payment timing
Processed within 7–10 business days after all deliverables are approved. Note: If you choose to receive payment by cheque, please allow up to 60 days for delivery by mail.
Questions

Get in Touch

Have questions about this brief, the campaign, or your partnership? We’re happy to help before you start filming.

Email us
creators@webbernaturals.com

Webber Naturals — Truly Canadian Since 1948

Formulated, manufactured & tested in British Columbia, Canada.

Confidential